Inside Design – Sneak Peek Insider Group

It was June, and on paper, life looked mapped out. I’d handed in my notice, lined up a new job, and was ready for the next chapter. But within weeks, the rug was pulled from under me. The role vanished overnight due to “restructuring,” and my old job was no longer an option.

That left me with two choices: scramble for another safety net, or finally bet on myself.

Inside The Box Clothing had existed for a while, but always on the sidelines. It was the “one day” project. The late-night sketches, the ideas scribbled down on scraps of paper. A brand that carried my perspective but never got the space to grow. Losing the job was a shock, but it also cleared the table. No more “what if?” No more waiting. It was time to go all in.

The first weeks were about rebuilding the foundations. I tore down…

...and why I’m still doing it anyway.

When I first started Inside The Box Clothing®, I didn't have a crystal-clear plan. I just knew one thing: I wanted to make something creative. Something that didn’t copy every other clothing brand. I didn’t want to be the next Stussy or Represent. Those brands already exist. I wanted to build something different, a brand that reflected the people who wore it, not just one that chased trends.

The idea was always to make it an experience. Something you could feel part of. Something personal. Something that told stories. That idea has stayed with me, but it's evolved into something deeper. Now, it's about community, about meaning. About giving people something they can connect with and shape in their own way. Inside The Box Clothing® isn’t about following, it’s about expressing.

Big Ideas (and Bigger Lessons)

The real starting point came when I…

Your backstage pass to the creative world of Inside The Box Clothing®

Welcome to Inside Design — a space made for the bold, the curious, and the creative minds who want to go beyond just wearing our clothes.

This is where ideas become reality. As part of this group, you’ll get exclusive access to:

• Sneak peeks of upcoming designs and fabric choices

• Behind-the-scenes stories from our makers and designers

• Opportunities to give feedback and influence future collections

• Early announcements and VIP access to special drops

  
  

Whether you’re a fashion enthusiast, aspiring designer, or simply love seeing the craft behind your favourite pieces, this group is your creative playground.

Dive inside. See the process. Shape the future

Welcome to our group Inside Design – Sneak Peek Insider Group! A space for us to connect and share with each other. Start by posting your thoughts, sharing media, or creating a poll.